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fUSe fm Ballymoney offers a range of advertising options options to suit every business.

But why advertise on radio in the first place.

1. Radio offers efficient targeting

Radio targets audiences efficiently because different stations attract different listeners – BBC Radio One listeners are worlds apart from BBC Radio 6 listeners etc. This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that businesses can focus their activity very effectively onto key market areas.


2. Radio reaches people at relevant times and place

Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touch points” – when they are on the school run, surfing the Internet, before going out on Friday nights, and so on. And now that radio can be heard on mobiles, on the Internet etc, these touch points are becoming even more widespread. Research shows that advertising which is relevant to a listener’s other activity is over 60% more likely to be recalled.


3. Radio reaches out in an ad avoidance world

Research shows that radio, together with cinema, has the lowest level of advertising avoidance – people rarely switch stations, and are available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertising who want to reach out to new customers, or to tell existing customers something they didn’t know.


4. Radio has a “multiplier effect” on other media

Radio’s way of multiplying the effect of other media is a feature of multi-media research studies.  Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.


5. Radio creates a large “share of mind” for a business

In the same that radio stations create chart music success, they create a sense of ubiquity for a business. This is for two main reasons – firstly, because radio ads are on frequently, and secondly because listeners tend to spend so long listening (on average 14 hours per week). A business which is big in radio can create a disproportionately large share of mind for itself.


6. Radio drives response, especially online

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access businesses via the Internet. Recent research revealed that at any given time a fifth of Internet surfers are listening to radio – so they are a click away from interacting with a business.


7. Radio is “a friend”

Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in. It is even more powerful when advertising extends through into branded content – sponsorships & promotions. When a radio station presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – this has a strong effect on bringing a brand closer.


Packages


Standard Advertising

For £20 per week your business can get a custom made advert to your requirements, up to 45 seconds in length with backing music edited and mastered to a high standard.


The advert will be played out on the station 3x daily between the hours of  9am and 5pm, running Monday to Friday.

This works out at 18 plays per week equalling to £1.11 per play.


Discounts are available for advertising lengths of 3, 6 &12 months (1 month = 4weeks)

3 Months £240 with discount of £40 = £200

6 Months £480 with discount of £130= £350

12 Months £960 with discount of £310= £650



Station Sponsor/Advertiser

This package is for businesses wishing to be the main station sponsor and is limited to ONE business at  a time.


For £160 per month your business can get a custom made advert to your requirements, up to 45 seconds in length with backing music edited and mastered to a high standard and a 10 second sponsorship tag including your business name and the words ‘OFFICIAL SPONSOR OF FUSE FM BALLYMONEY’


The advert will be played out on the station 5x daily and your sponsorship tag on the hour and on the half hour, between the hours of 9am and 5pm, running Monday to Friday.


Discounts are available for advertising lengths of 3, 6 &12 months (1 month = 4weeks)

3 Months £480 with discount of £80 = £400

6 Months £960 with discount of £260 = £700

12 Months £1920 with discount of £620 = £1300


Prize Sponsorship


We are always on the lookout for prize donations to giveaway on the station.

There is no cost to the business apart from the prize itself. In return the business will get mentioned every time the competition is mentioned for the duration of that competition.


The length of time the competition is ran will depend on the prize and its value. A typical prize

of up to £20 will run for a week .





For More Information On Our Advertising Please Get In Touch.

65 Main Street

Ballymoney

BT53 6AN

028 276 68897

fusefm@hotmail.co.uk

Www.fusefmballymoney.com